The History of 710 Day: Brooklyn’s Guide to Cannabis Concentrate Culture at Soulmate

golden cannabis resin wax in a box, strong thc extract.

The extract category is where cannabis expertise lives. The terpene profiles, the extraction methods, the texture spectrum from shatter to sauce…it’s the most process-intensive corner of the market, and it rewards the curious. 710 Day, observed on July 10th each year, is the one day cannabis enthusiasts celebrate all of it. Soulmate Dispensary at 237 DeKalb Ave, Fort Greene, Brooklyn, is the concentrate destination for Dab Day.

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710 cannabis wax day concept, golden dab text in hand.

What Is 710 Day Cannabis?

The history of 710 begins with a visual: flip the number 710 upside down, and it reads “OIL,” the informal term for cannabis concentrates. The observation spread through early online concentrate communities in the 2010s, a niche inside reference that resonated because it was specific to a product category that had its own rituals, tools, and culture.

What started as forum shorthand became a dispensary-celebratory event. As legal cannabis markets expanded nationally, July 10th became a recognized retail occasion. A day for concentrate brand activations and the kind of shopping that regular 4/20 programming doesn’t quite reach. For Fort Greene and the broader Brooklyn cannabis community, 710 is the day to intentionally engage with the extract category.

Macro detail of cannabis concentrate live resin (extracted from medical marijuana) with a dabbing tool

Concentrates for Sale in Brooklyn

July 10th is close, and while specific promotions are still being confirmed, the shelves are stocked and ready. Here’s what to expect:

  1. Ithaca Organics Cannabis Co. Rambutan Live Rosin: This terpene-rich live rosin bursts with tropical fruit and citrus flavors while delivering an uplifting, euphoric experience.
  2. Ithaca Organics Cannabis Co. Orange Diesel Bubble Hash: Orange Diesel combines bright citrus notes with classic diesel funk for a balanced and creative daytime option.
  3. Head & Heal RSO Dablicator: This easy-to-use full-spectrum RSO applicator offers a convenient way to enjoy one of cannabis’s most potent extracts.
  4. Ithaca Organics Cannabis Co. Farmer’s Blend Bubble Hash: Crafted using ice-water extraction, this solventless bubble hash provides smooth flavor and relaxing effects.
  5. RYTHM Dulce De Uva Solventless Concentrates Tier 2: Dulce De Uva delivers rich grape, vanilla, and dessert-like flavors in a high-quality solventless rosin format.

Soulmate interior

Tips for Getting the Most Out of Your Visit

  1. Don’t skip the Soul Circle loyalty program! Sign up before you shop, not after, so the points from today’s purchase hit your account from the very first dollar.
  2. Budget first, browse second. The concentrate shelf can run from budget-friendly to top-tier premium, and knowing your ceiling before you arrive keeps the decision comfortable and focused.

Celebrate 7/10 with Exclusive Deals at Soulmate

There’s no better time to explore premium cannabis concentrates than on 7/10, and Soulmate is making the celebration even sweeter with limited-time specials. Stop by on July 10 to save 40% on Bloom products, and enjoy 20% off Olio products from July 9 through July 12. To top it all off, join us on Friday, July 10, at 4:00 PM for a special Reform Botanicals pop-up, where you can learn more about the brand, connect with cannabis experts, and discover products that match your preferences. Whether you’re a seasoned concentrate enthusiast or trying extracts for the first time, it’s the perfect opportunity to celebrate 7/10 with great deals and even better experiences in the heart of Fort Greene.

Soulmate Is the Best Fort Greene Destination for 710 Day in Brooklyn

There’s a reason 710 Day has become the concentrate consumer’s favorite holiday. The deals are real, the selection is at its best, and the staff knows exactly how to match you to the right product. Soulmate Dispensary is located at 237 DeKalb Ave, Brooklyn, NY 11205. Come in today and find out what the celebration is all about.

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